My tip for today is focus on your past members.
We looked at some data recently across our client base and found that through what we call lead sources. So that is how or what marketing source both that leads to your sales funnel, that one of the biggest lead sources was pass member or past member returning.
So in the current climate, a lot of members join a gym though cancelled or get in the way. But then they'll come back in six months, twelve months’ time. So your past members are a great source of potential new members. So it pays to market to your past members.
Stay in front of them, whether that's through a newsletter, maybe call them every now and again, say, “Hey, you’re a member of us six months ago. Just checking in to see how you go with your fitness and whether you'd be interested in potentially re-joining.”
So that's a really untapped area and resource. It's hard and it's costly to go out and market and try and acquire new members. So if you've got a pool of old past members there that you can market to, then that's a great opportunity to be able to follow through. So don't forget your past members with your marketing and follow up efforts.
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