With Christmas just around the corner the finish line is really in sight. With this we need to keep our motivation higher and put our foot to the pedal moving towards the end of the year. It is really good to finish the year strong.
With this in mind we are going to talk about quick ways to increase the revenue in your health club.
The first one we are going to talk about is having a list or capturing unconverted prospects, now anytime someone comes in to your health club with a free pass or an inquiry it is critical to capture their contact details to continue to communicate and build a relationship. Because only a small percentage of your leads and prospects are able to convert right away. Most people need time to make a decision. So it is important to stay in front of people. What we want to do is try to give value to our unconverted prospects. We want to provide them with useful information and some educational information, particularly something that will help them achieve their goals. By doing so we are triggering some social psychology triggers. One of which is reciprocity where they tend to feel the sense to reciprocate back. You can also send them special offers that have specific timelines that helps drive them into making that decision. A best practice is 80 20 ratio of content to office. Where 80 percent of what you are sending them are useful and helpful contents that will keep them interested and avoid them from unsubscribing from your email list. Once you have taken care of the 80 percent the remaining 20 percent would be your special offers. Marketing experts say that the money is in the quality of your list so if you continue communicating and building relationship you are nurturing the list that has a higher probability of converting. Just make sure to get their permission from the very beginning.
The second one is looking at past members, research shows that around 20 percent of members that have left your club eventually re-joins at some point. It makes sense to communicate and nurture that group. You can sign them up to a newsletter list or continue sending valuable content to them. It is important to always review the assets that we already have. You just need a little bit of work to unlock these assets.
The third one is having a referral process, this last area is quite simple that people tend to think of it as boring and often overlooked but getting your members who are joining to refer one or two of their friends or family that can be a huge number of leads coming to your funnel. Getting leads often take a lot of hard work and may cost you a lot of money with regards to advertisements but doing something as simple as asking for referral, you could even equip your members like a voucher or a free pass for example that they can give to their friends. These things maybe appear simple but if you can build it into your joining process it can have a huge impact into getting more leads into your funnel.
There you have three easy ways you can increase your health club’s revenue, always stay in front of your prospects to drive them to make that very important decision.
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