This episode talks about the strategy using lead magnets, what can you do to make your prospects raise their hand by giving you some information about themselves, their name or any form of contact details.
Episode Highlights
Communication and education puts you in a better position to convert a prospect into a member
Help motivate your prospects towards taking action towards membership.
Getting leads can be challenging, how do you get your prospects details, ad how do you find out if they are qualified or that they would be an ideal fit for your health club.
Buying Pyramid – There are only a small percentage of people in any market that re in the buying mode right now
The issue is not relying on the small percentage who are actively buying now but to focus on people who have a need or trying to solve a problem but are not in the buying mindset.
You need to engage those who are not thinking about joining a gym by getting them to raise their hand (give out any contact information) so you can finally educate them towards a buying decision.
Raising their hand simply means getting them to give their name or any contact number preferably an email so you can start communicating and building a relationship with them.
By tweaking your ads and tag lines into something that educates you are targeting beyond those who are in the buy now mode and reach further to those who are not thinking about buying now.
The easiest way to create a lead magnet is by writing a short significant article or a short series of recording you can send out.
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