Well, the most important thing in terms of marketing for the gym is to have a multi-channel approach to marketing. It's dangerous when you focus on only one channel because if that changes or that channel dries up, you put yourself in a compromised position in terms of your lead generation.
That's why it's important to have multiple channels of marketing. Whether it's Facebook ads, Google ads, a newsletter, web content, even old school approaches like referrals, and direct mail, the more channels we can add to our marketing, the better our lead generation efforts will be. Don't fall into the trap of being single-source dependent, have multiple channels for your marketing efforts.
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