Here's a quick tip for improving your member retention processes.
We share this with our clients; it's having a personalized touchpoint, usually about 14 days into a new member’s journey.
We want to make that super personalized. Even if it's automated, you can automate this and still have the same personalized.
So the email is "Hi (member name) John, How are you enjoying your workouts so far?"
The important thing is the question mark.
We're actually asking the member a question, and because it's framed as a question, something strange happens, people respond.
What you want to do is have this set up to come back to a reply email that your team, your gym team can man and check on a daily basis.
People come back and say "You're going great so far or actually, I'm not sure about this can I book in to see your trainer, or it actually helped pull out any problems."
So the reason 14 days is because as I've talked about before your first 30 days is everything.
It's very hard to revive members beyond that if we get it wrong. So it's very important to get that first 30 days right.
So 14 days gives us enough time to just check-in, see how they're going and pull out any challenges or obstacles that members facing so that we can actually intervene and provide some help and support at the right time.
So that's my tip today.
If you add that personalized touchpoints into your member follow up and member journey,
I think you'll find it yielded some really good results.
So test it out and let us know how you go.
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