Today, I am answering the question, “What is the best communication medium to use in the gym?”
So this is a difficult question to answer but I think for me, the best form of communication is human to human communication.
So, directly communicating with your members, whether that's through just a face to face interaction on the gym floor or a face to face appointment, that is the ultimate.
You'll see all the member retention studies talk about the member to staff communication and the importance of staff interacting with members, so that's critical.
The biggest challenge though, with human to human communication, is it isn't scalable.
If you've got 1000 members, it's hard to have a human to human conversation with each of them every single week.
So that's where it's important to bring in other communication media or mediums as well.
So we find that email is really effective.
SMS can be good, live chat or messenger chat is another channel as well.
We also like the use of videos because that can also be a bit more personalized and bring a bit more to the message and the engagement of members.
So I think the best approach is having a multimedia approach to engaging and communicating with your members.
But if we had to put one at the top, it would definitely be human to human communication.
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