This episode talks about the strategy of education based marketing, what to do once you get your prospects raise their hands by providing their name and some form of contact details.
Episode Highlights
We start by building a relationship with your prospects with the hope of educating and motivating them towards becoming a member of a health club.
Education based marketing allows us to give or prospects value in the form of information. It could be our best ideas or tips, this allows us to receive back.
The “Power of Reciprocity” – People feel obliged or are more likely to return a favor when someone’s given something to them.
Education based marketing positions us in authority as an expert by demonstrating understanding for certain topics.
Education based marketing allows you to show people that by joining a health club they are more able to achieve their goals beyond just weight loss.
By sharing important information and facts that help your customers make a good buying decision they will listen.
Education based marketing is the sharing of knowledge with the purpose of building trust.
By using educational messages you establish credibility and trust with your customers.
An email could get you started, it is a casual and helpful way of promotion for example an educational video.
A follow up email helps frame your prospects buying decision.
Investing time in education based marketing will provide you assets that will repay you for a long time.
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