This episode talks about the concept of on-boarding and how a strong on-boarding process can help improve your health clubs member retention.
Episode Highlights
Building a sense of community and immersing your customers into what your health club is all about.
One of the biggest drivers of member retention is the connection between your members and your staff. The more your members feel connected to your staff the more they will stay.
Build a sense of community by publishing content on an ongoing basis that is personal in nature.
Publishing videos is the best medium because it can actually say more than just an article. With body language, tone of voice, and personality your members can easily connect.
Publishing videos allows you to work on many different levels. You are able to educate you members at the same time build a connection with them.
Be the solution provider to their problems.
Don’t just provide your customers with programs and equipment be a so called expert that continually publishes content regarding weight loss issues.
Be their one source of content when it comes to weight loss, diets and other related topics.
Fill their void to produce a double effect for your health club. Members will become excited to go to the gym to produce potential results and be involved in a community.
A 30 minute webinar once a month is a good start about nutritional strategies or interviews with trainers.
There are hundreds of topics you and your team can collaborate on to create an ongoing content for your updates.
The most challenging part this becoming too much of a task.
Have staple monthly newsletter that could highlight contents like nutrition and also put general news in it.
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