This episode talks about the health club growth formula, to create growth and revenue for your health club.
Episode Highlights
The first component of the variable in the formula is traffic, or simply getting your prospects. The more leads you have the more traffic flows.
The more traffic flows the more revenue should be generated at the end of the sales process.
The second component is conversion it is the number of actual leads that you were able to convert members.
If conversion is low you are actually wasting your time.
You have to know what the optimal process is in converting leads into members.
You can always test new things when it comes to optimal selling strategy.
Combining traffic and conversion leads to customer acquisition.
Member retention is the most important part of the formula.
You can be good in directing traffic, then conversion to acquisition but with poor retention process your club will not gain the revenue that you want.
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