This episode talks about conversion and how it relates to your health club. How do you take the lead and convert customers to members.
Episode Highlights
Know the processes that yield the best results in terms of taking a qualified lead and converting them to a member.
A common problem for conversion for many health clubs is inconsistency. Having different approaches by different sales people.
To become consistent we need to standardize our approach.
It’s ok to be persuasive and influence someone when you know the outcome is potentially positive in terms of health and wellness.
A small bump in the conversion can bring significant growth in revenues and profits.
Social proof states that as a human being we have a tendency to follow the crowd.
This is the concept of Social Proofing as a marketing tool.
A way of social proofing is having testimonials that others can relate to. It makes the difference between looking for and joining a health club.
Between a written testimony and a video, real life experiences can help social proof your health club.
Putting out videos is a good way to social proof because videos have a certain authenticity towards it with regards to expressions and tones.
Collecting testimonials whether written or in a video is a valuable asset for conversion.
Reciprocation relates to how people feel obliged to return a favour.Take advantage of this by giving value in advance. Give potential clients something of value.
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