I'm going to share with you one of the biggest mistakes I see gyms make. And that's on their website. And it's really critical to have your contact information easy for prospective members only to find.
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Your Retention Safety Net - How To Revive Dying Members
We have already discussed the concept of a proactive retention strategy that includes strong member onboarding process, a member retention system designed to help members get a result as quickly as possible and the importance of social interaction in the gym.
Sales Pipeline Management For Gyms
One of the keys to gym sales success is pipeline management.
A sales pipeline (or funnel) will have a certain number of leads entering that will product or result in a predictable number of sales flowing out the other end.
Measuring Your Customer Satisfaction
It's always better to know the truth than to put your head in the sand. That's why it's important to get a regular measure of your customer satisfaction. The best way to do this from my experience is to use the Net Promoter Survey method.
What I like about the Net Promoter survey is that it allows you to benchmark your performance against previous performances.
The Recipe For Retention Success
If there is one area that gym managers find most challenging, it is member retention. Almost all gyms struggle with it. It's one of those things that can be extremely complex yet simple at the same time.
Let's try and simplify things for a moment. Member retention strategy can be divided into three core areas.