Did you know that 7% of communication is words? Yes, only 7%, yet we try and do most of our selling through words a logic argument. People like to buy from people they know, like and trust. A great sales technique for improving rapport is a technique called matching and mirroring.
experiance
Is too much technology bad for your gym?
I was at a conference recently, and some of the speakers were talking about some of the upcoming trends and technology in the industry. The sheer volume of information on new and innovative tech was overwhelming. As a club owner or manager, it's very easy to feel overwhelmed when hearing this information.
Tip on how to improve your gym member retention
A tip for you for improving the retention of your gym. One thing to consider is your hiring of staff and always try to hire for the long term.
What is the best marketing strategy for gym?
The most important thing in terms of marketing for the gym is to have a multi-channel approach to marketing. It's dangerous when you focus on only one channel because if that changes or that channel dries up, you put yourself in a compromised position in terms of your lead generation.
Are all gym members equal?
When you acquire a new gym member, it is important to understand that not all gym members are equal.